We're not a media company pretending to be a family.
We're a family that accidentally became a media company.
2.7 million people tune in because they love us — not just the ice cream. Here's who you're really watching.
The heart, the brain, and the backbone of It's Ice Cream Time. Mom keeps everything running — the content, the strategy, the family, and yes, the LLC. She's the reason this whole thing actually works, and everyone knows it.
Nobody asked for his commentary. Nobody asked him to do that voice. Nobody asked him to make that face. And yet — here we are, millions of views later. Dad is the wildcard energy that keeps every video from being predictable, and the audience absolutely loves him for it.
Zia does not hand out compliments easily — and that's exactly why hers mean something. When Zia approves of a flavor, the comments go wild. She's the family's unofficial quality judge and vibe curator, setting the soundtrack and the standards.
Every time, without fail, DJ picks the Luigi's Italian Ice Blue Raspberry. Every. Single. Time. And every time he asks for "the booberry one." It's not booberry. It's not even blueberry. It's Blue Raspberry. But DJ doesn't care — and neither do the 2.7 million people who absolutely love him for it.
Every time, without fail, DJ picks the Luigi's Italian Ice Blue Raspberry. Every. Single. Time. No hesitation. No consideration of the other options.
And every time, he asks for "the booberry one."
It's Blue Raspberry. Not booberry. But that's DJ — and the audience wouldn't have it any other way. The comments go wild every single time. New viewers catch on immediately. It's become the signature moment of the channel and the reason millions of people keep coming back.
A Florida family, a love of ice cream, a camera — and apparently 2.7 million people who felt the same way.
Just a family doing what families do — sharing food, laughing, and reacting honestly. Turns out the world needed more of that.
The format clicked. Reaction videos, running jokes, real family moments. 2.68M followers later and we're still just being ourselves.
Florida roots, currently in Germany, massive following in the Philippines. Ice cream is a universal language, apparently.
Team CWK Studios LLC — a proper Florida company, treating this like the business it's become, while keeping every video as fun as the first.
Brands who partner with us don't just get a post — they get introduced to a family that 2.7 million people genuinely care about.
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